Get the Timeform view on Ladbrokes in our full bookmaker review, plus grab the latest Ladbrokes free bets and betting offers.
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After purchasing rival firm Gala Coral Group to become Ladbrokes Coral in 2016, this gambling leviathan was acquired by an even larger one in 2018, GVC Holdings. Generating around £2.5 billion in annual revenue, Ladbrokes Coral is now the largest bookmaker in the UK by revenue. Ladbrokes itself has around 1900 shops nationwide, making it (with no small thanks to its fire-engine-red decor) the second most visible bookmaker on UK streets, after William Hill, which has around 300 more.
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As well as dominating the high street, Ladbrokes have a significant online presence, with an equally colourful website boasting sports, games and casino betting, and figure-headed by the face of all the brand’s UK advertising, Kelly Brook.
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Ladbrokes Sign-up offers for new customers
Like most of the larger online bookies, Ladbrokes usually offer some generous free bet deals for new customers making their first deposits. Standard free bet offers Ladbrokes have given new customers recently include a ‘bet £5 get £20 in free bets’ deal. These are normally redeemable when you enter a certain promo code, upon sign-up – but these type of offers come with a range of required stakes and free bet credit.
You can find Ladbrokes’ latest sign-up offers on the Timeform Free Bets page.
Another type of deal Ladbrokes regularly offer are the £1-max-bet enhanced odds offers. These usually come in the form of a few short-priced selections – or sometimes even just the one ‘dead cert’ – that seems very likely to come in. The odds offered are often vastly longer than they would be were you to place a normal single or multiple bet on them, the catch being that the maximum allowed stake is £1. In addition to this, any winnings are often also paid out in free bets, and only after these are staked are any eventual winnings allowed to be withdrawn. So as with all free bet offers, it pays to read through T&Cs thoroughly, before placing any bets.
Generous Ladbrokes free bet offers
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Ladbrokes have also offered some extremely generous bet-through-the-card deals in the recent past, which can be a fun and potentially lucrative way to enjoy a day’s racing. One Saturday offer in 2018 involved betting £10 on the first televised (free-to-air) race of the day, then a further £60 in free bets on that meeting’s races – plus an additional £10 free bet on the evening Premier League kick-off! Unsurprisingly, sign-up offers like this do not come around too often, so it can even be worth biding your time until one does, and picking another bookie for the time being, instead.
Having said that, there’s plenty to make being a Ladbrokes customer worthwhile, that may encourage you to join sooner rather than later.
Ladbrokes betting features for existing customers
One of the most satisfying features of betting online with Ladbrokes is their betslip odds boost. Regular bettors are often rewarded with an ‘odds boost’ button at the bottom of their digital betslip, the pressing of which will result in a longer price than that which was previously being offered. The more selections you have on the slip, and the longer the prices of your selections, the greater amount the odds tend to be boosted by. However, this doesn’t necessarily mean Ladbrokes will always have best prices, even with the boost, and as always, it’s worth shopping around.
Ladbrokes odds boost and money back on accas
As an extension to their odds boost feature, Ladbrokes ‘acca’ betting is renowned for being great value, and even refunding you if your accumulator goes very close, but doesn’t win. As the website explains, you can boost, track and get money back on your acca. After you’ve added your selections and used the Odds Boost button to enhance the price of your accumulator, you can track it, keeping an eye on scores and results, cashing out, or editing and removing legs.
Possibly best of all though is the money back feature – so long as there are five selections or more on your acca (all of which must meet minimum required odds, usually 1/10, but check T&Cs), you will get your stake back as a free bet if just one leg lets you down.
Best odds guaranteed on horse racing from Ladbrokes
Like many bookmakers, Ladbrokes also generally offers a ‘BOG’ – best odds guaranteed, on horse racing. So if you take the early price, board price, single or multiple, and the SP is longer, they will pay out at the bigger price.
Withdraw real cash at Ladbrokes betting shops
Another great reason to bet with Ladbrokes, this point isn’t so much a betting feature as a customer perk. With so many shops across the country, Ladbrokes were one of the first bookies to offer real cash payouts, for online customers. In other words, if you make a bet online and it wins, you can go into one of their shops and request to withdraw your funds then and there, in cash – rather than withdrawing online and having to wait for the money to appear in your bank. You can also transfer credit from your account back onto your card, instore.
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Ladbrokes is fundamentally a sportsbook betting company with an enormous number of other gambling products, which aims to appeal to the mass market. Their size and experience means they have a smooth website with a wide variety of markets, that’s easy to use, and they often have generous offers to draw you in. If you’re a casual punter that likes to get a few bets on of a Saturday morning, in the knowledge you can have any winnings in your pocket come Saturday night, then Ladbrokes could be the site for you.
For all the emphasis on fun, and with a vast array of other products on offer, its drive for mass-appeal may come across distracting for those who prefer to spend longer at their screens, searching for value. Games and casino-style offerings are many, and are advertised frequently and colourfully throughout the site.
With that said, they do have a betting exchange, which although dwarf in comparison to Betfair, contains no shortage of markets and surely warrants investigation for more serious bettors looking to broaden their opportunities.
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About Ladbrokes
Two things that are automatically attached to the Ladbrokes brand name are nostalgia and prestige. Having been in operation since the 1920s, the casino and sportsbook provider has grown from its humble roots to become a true global name. Throughout the UK and Europe there are approximately 3000 brick and mortar Ladbrokes betting shops. The problem is that after dominating the high street for so long, players aren’t making the jump to the brand’s online offering, but by not doing that are they missing out on something special?
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Free Spins and Bonuses
There is no denying it, when it comes to bonuses and promotions Ladbrokes definitely comes up trumps. Exclusively through Slotssons.com, new players get an amazing 20 free spins with no deposit required immediately after registration, to use on Playtech games.
Competing casinos are seemingly doing all they can rain back the amount of bonuses being given out, with many also trying to cap how they are used. Ladbrokes have opted to be a little looser with their bonus setup, as they offer new players a 100% matched deposit bonus (up to £500) after signing-up. The offer itself is pretty generous when compared to what else is out there, as it theoretically gives players £1,000 to get started to with. But that’s not all, as you’ll also get another 600 free spins with your first deposit. These are given out to you in bundles of 20 every day for 30 consecutive days.
They also work to reward loyal members through the ‘Ladbrokes Bonus Store’ concept. By doing away with the traditional setup, they allow players to access rewards that suit them. Working through a points setup, the more a member deposits the more points they are rewarded with. You can then “buy” bonuses and tournament invites, thus customising the entire promotions experience. The ‘Ladbrokes Bonus Store’ setup is truly unique and has impressed this reviewer to no-end.
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Game Selection
Microgaming are known the world over for their high quality online casino games, the problem is that it just never seemed to a right fight for the Ladbrokes brand. Since then the company has changed things up and dropped Microgaming in favour of Playtech, with it looking to be a smart move. Looking in-depth at the Ladbrokes game selection, what is offered is definitely up to par. The Playtech software suite really does a lot to push Ladbrokes forward. All games available are now available via instant play. Slots make up the backbone of the game selection, while there are several classic and live dealer games sprinkled in between. Moving away from Microgaming was a brave move, but Playtech have done a fantastic job of picking up the baton. Ladbrokes definitely doesn’t fall short when it comes to game choice.
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Customer Service
In this day and age just offering good odds isn’t enough. An online casino needs to be an all-round product, with this including a reliable customer service setup. In the past Ladbrokes could have been accused of being a one-trick-pony, but not anymore. Changing the way they do business, Ladbrokes online casino now operates a second-to-none customer service setup. The Ladbrokes customer support team is available round the clock through phone, live chat, and email, with the staff showing themselves to be knowledgeable time and time again. At Ladbrokes, should things go wrong the customer service team is there to back you up.
Final Thoughts
Putting it simply, Ladbrokes is an online casino that is hard to put down. They have gone back to the drawing board after several years of mediocrity to construct a casino than does a lot to blow the competition away. The bonuses on offer are some of the most lucrative in the industry, the game selection is hundreds deep, and ‘Ladbrokes Bonus Store’ format truly hands the power back to the players. Ladbrokes online casino has upped the ante and looks to be the hottest online casino of 2017.
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